BBB accreditation
Also: BBB Accredited Business
A paid status the Better Business Bureau grants to businesses that affirm they meet its accreditation standards, which among other things require at least a B rating.
Accreditation and the letter rating are separate: a non-accredited business still has a rating. Because BBB's search surfaces accredited members, 96.7% of 1,411 measured search results were accredited, against 0% of 200 profiles sampled from BBB's general profile sitemap.