The agency entity is the least used of Zonaprop's three and the easiest to turn into something immediately useful, because it comes with a public business phone and a listing count — a contact and a qualification signal in the same row.
What an agency profile contains
Name, profile URL, logo, member-since date, a public business phone, and how many listings the agency currently holds. At $0.002 per profile, a directory of every agency in a province costs a few dollars.
Agency numbers are always returned, unlike private owners' — that distinction is Zonaprop's own and the Actor carries it through.
The two-run workflow
One run for the directory, one for the inventory, joined on the publisher:
{ "entityType": "agencies", "location": "capital-federal", "maxItems": 300 }{ "entityType": "listings", "location": "capital-federal",
"operationType": "sale", "maxItems": 150 }Repeat the second per neighbourhood, because of the per-search ceiling. Then aggregate the listings by publisher_name and publisher_url.
Qualifying without a phone call
Three signals arrive free with the profile:
- Listing count. The single best proxy for size, and it comes from Zonaprop rather than an estimate.
publisher_since. How long they have been on the platform, which separates an established firm from a new one.- Whether their listings are promoted.
is_premieron their inventory says something about marketing spend.
Joining agencies to their inventory
Derived columns worth computing, all from the listings run:
| Column | What it tells you |
|---|---|
stock_count | Inventory on the platform right now. |
median_price_usd | Which price segment they work in. |
neighborhood_concentration | Whether they are local specialists or spread thin. |
operation_mix | Sale versus rental, which is a different business. |
median_area_m2 | Family apartments or studios. |
promoted_share | How much they pay Zonaprop for visibility. |
The result is a list where each row carries a phone number and a reason to call it. “41 listings, median USD 210,000, 80% in Palermo and Villa Crespo” is an opening; a name and a number is not.
Cost
Three hundred agency profiles is $0.60. A supporting listings sweep across 48 neighbourhoods at 150 each is 7,200 listings, or $7.20. Under eight dollars for a qualified, segmented directory of a city's agencies.
Where the line sits
Agency contact details are published by commercial entities in order to be contacted, which is the least contentious category of this data. That covers the collection, not the use: rules on unsolicited commercial contact depend on where you and the recipient are, and Argentina has its own data protection framework under Ley 25.326.
One practical note. A one-person agency is close to an individual in substance even when Zonaprop labels it an agency. If your outreach would be inappropriate to a person rather than a company, the label is not a licence.
